There are two different ways of distributing films. The first way would be when you recieve distribution through one of the country's main distrubution organisations. The film would have to be a mainstream feasture film in order for this way to happen. The distribution films come under the umbrella of the film distributors' association the FDA. The companies include world wide distributors such as Warner Brothers, Sony Pictures, Fox and Icon Movies etc..A quote from the FDA guide reveals that their job is "the highly competitive business of launching and sustaining films in the market place".
They are the people arrange publicity for the promotion of the film which may inclue things such as posters, billboards, trailers and chat shows. They also arrange the print disribution to all cinemas ensuring a simultaneous opening weekend. Arranging all other distributions of the film e.g. video stream, free-to-air, hotel and arranging the film premier.
The other way would be using Web 2.0 a user generated content where people upload videos, such as, the website youtube. This is typically used for student production which has a low budget and created by amateur film makers. Evidently, this is the distribution company which I used as you pay no money and don't need the BBFC to classify the film for a nationwide audience to see.
This is a video that someone has edited together and using web 2.0 as their distributor. However, this way can show to be a success as this viedo has recieved 11,421,236 hits.
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