Evaluation - Q4

Who would be the audience for your media product?

The BBFC have the responsibility of classifying all cinema released films, all DVD/BluRay discs and disc content released in the UK. The guidelines are created through the public as they consultated what content should go under 18, PG etc. They have a book explaining the guidelines which the public created, this allows them to check the different catorgries and see whether they suit the narrative which has happened in the film. It has to operate under certain acts of parliment. The 1984 Video Recordings Act is one which gave the BBFC the duty to regulate video and disc content. The 2003 Licensing Act gave the local authorities the responsibility to license cinemas.

Here are the guidelines explaining the content of each one:

"U"niversal – Suitable for all

It is hard to predict what children may find sensitive. This classification is suitable for the ages of four and over to watch without parental permission. Show reassuring counterbalances towards threat, violence and horror. 

"P"arental "G"uidence

You are able to watch this classification at any age and is suitable towards the ages of eight and older. Although, parents are advised to observe as children may be sensitive on some of the mild references such as sex, drugs and discrimination etc. This is the classification that we chose for our film, as it fits bests with the BBFC's guidleines.




12A/12 

Where material is suitable for ages 12 and older for the 12 classification and 12A is when accompanied by an adult. This informs parents that scenes may not be recommended for children. However, parents are allowed to judge their children if they would be suitable for watching the film whether under 12 or not. 

15 

Stronger references to each of the section the BBFC look for. Discrimination may be shown but should not endorse discriminatory language or behaviour. The worst language that would be acceptable would be such as c**t and f**k.. 15 is allowing to convey distressing content but cannot dwell on the detail that it may be copied.

18

This classification is only welcome for adults entertainment. Material of an 18 classification can be on the brink of the criminal law. Material can influence peoples behaviour and more explicit sexual images which cannot be justified by the context.

R18

R18 can only be shown from licensed cinemas and licensed sex shops. the content of R18 would include: sexually abussive activity (rape, incest and paedophilia), pain caused through sexual activity, penetration by any objects or physical harm and sexual threats, humiliation and abuse.










This is the typical target audience member that we and my working partner were looking for:                                                                                                           

For our film "Rejected", the type of target audience that would appeal to the genre of the film would be a boy or girl. The age range would be any ages as it targets a family film as our classifaction is a PG. The image I have uploaded is a typical audience member, his age is 16 and the genre of films he enjoys to watch are mainly action and comedy. His favourite films are, "Saving Private Ryan" and "Kick ass", starring Aaron Johnson who is one of his favourite actors. Hobbies that he enjoys doing at the weekends are skiing at a local centre and football, drama and rugby. He also likes playing on his x-box and watching television programmes including, mock the week and top gear.